PROLific Automotive Products Website Privacy Policy

This Privacy Policy explains the policy of PROLific Automotive Products, ("PROLific Automotive Products") regarding the privacy of information supplied by users or collected by PROLific Automotive Products from users of the PROLific Automotive Products website. It is intended to assure you that doing business with PROLific Automotive Products over the internet is as safe and secure as doing business with us over the telephone which you can always do by calling 844-481-3676. Because we value your privacy, we want to disclose our privacy practices.


Since this policy may change over time as we modify or expand our services, we suggest that you check back from time to time to understand how we treat your information.

What Personally Identifiable Information Is Collected

Our website has different types of users. This PROLific Automotive Products Privacy Policy applies to all users of the PROLific Automotive Products Website.

If you register with PROLific Automotive Products, we may ask for your job title, company name and industry, and professional interests. Certain other information, such as demographic information may be collected by PROLific Automotive Products during the registration process. Not all information is required to be provided (required items will be clearly noted), but if you should choose to withhold any requested information, you may not be eligible to participate in or receive full benefit from all services on the website.

How Information Is Used and With Whom It Is Shared

We use your personally identifiable information to enhance the PROLific Automotive Products Website, to personalize your experience, or other uses we may determine from time to time. We use your information from the registration form to send you information about our company and promotional material from some of our partners and sister companies. PROLific Automotive Products periodically sends out printed catalogs and other direct-mail pieces to the mailing list. From time to time, PROLific Automotive Products also contacts customers or potential customers by phone, mail, fax or email to solicit feedback, distributing company newsletters or press releases, or announcing new products, services and promotional offers. Your information is also used to contact you when necessary and is shared with other companies who may want to contact you. PROLific Automotive Products maintains a mailing list of individuals that have requested a catalog, made a purchase from PROLific Automotive Products, registered to use or otherwise voluntarily communicated their telephone, fax number, email or physical address to PROLific Automotive Products PROLific Automotive Products occasionally releases its mailing list to other companies. PROLific Automotive Products does not release email addresses to other companies.

Financial information that is collected from you may be used to check your qualifications for registration and bill you for products and services. Finally, we may "share" your personal information with third parties which perform data services (e.g. maintenance, backup, analysis, etc.) on our behalf. Any such third parties will be under an obligation to us to maintain the confidentiality of your personal information. We may also collect and report to third parties (such as content and service providers and advertisers) aggregated information from the PROLific Automotive Products Website.


"Cookies" are an industry standard practice of placing a file or identifying "marker" on a user's computer for identification and personalization purposes. We use cookies to deliver content specific to your interests, analyze how visitors and customers interact with our website, and for other purposes. We may employ other companies to provide similar marketing services on our behalf. With our approval, these third parties may also place "cookies" for analysis purposes. These third-party companies will have access to the information needed to perform their functions but cannot use that information for any other purpose. These third-party companies will only have access to non-personal information about your visit or transaction, such as the URLS which lead you to and around our site, pages visited, the product(s) purchased, and the amount spent; these companies will not have access to information that will allow them to personally identify you. Our cookies do not have the capability of "stealing" information from your hard drive. We do not use cookies to store credit card information or other financial or personal information. You are not required to accept cookies. However, certain functionality of the PROLific Automotive Products website may not work properly (if at all) if you reject cookies.

Third Parties

This site contains links to other sites. PROLific Automotive Products is not responsible for the privacy practices or the contents of such websites. Furthermore, we may use outside ad companies to display ads on our site. These ads may contain cookies. While we use cookies in other parts of our website, cookies received with banner ads are collected by the ad companies, and we do not have access to this information. Third parties may collect information about you when you view and/or click on their advertising, and we do not control the collection of this information. We are also not responsible for the privacy policies of any third parties, but users are encouraged to refer to the privacy policies of the relevant third parties.


PROLific Automotive Products employs industry best practices to safeguard the confidentiality of your personal information such as firewalls and authentication protection. PROLific Automotive Products will periodically review its security policies and implement changes from time to time. However, we cannot and do not guarantee complete security, as it does not exist on the internet.

Opt-Out and Corrections

Individuals for whom PROLific Automotive Products has an email or physical address can opt out of receiving regular mail, email, telephone or fax solicitations, surveys, mailings or other communications from PROLific Automotive Products by calling 844-481-3676 or by PROLific Automotive Products does not share email addresses with outside companies. Individuals who do not want their address released to outside companies can opt out by calling 844-481-3676 or by emailing Registered users can also update their preferences when they are logged into their account.

Legally Required Disclosures

PROLific Automotive Products may be required, by applicable law, subpoena, court order or other legal process to disclose your personally identifiable information, and it is our policy to comply with any such requirements.

Contacting PROLific Automotive Products

If you have any questions about this privacy statement, the practices of this website, or your dealings with this website, you can contact:

Web Services Manager
PROLific Automotive Products
1050 Dale Drive
Hudson, IA 50643
Phone: 844-481-3676
Fax: 800-922-2268